Promart Retail- a discounted retail chain and value format concept
unveiled its new brand campaign and logo with Bollywood’s sizzling beauty
Bipasha Basu today at Bandra, Mumbai. The new brand campaign potrays that
discount is always in fashion. Discount and fashion don't usually sit together.
The world of discounts is driven by accessibility and the world of fashion is
driven by exclusivity. At Promart, these two disparate worlds are brought
together and this is what the new logo signifies. Bipasha Basu along withAshish
Garg- Promoter and MD, Promart and Punit Agarwal- Promoter and
CEO, Promart launched the new marketing campaign. The brand’s new look
and logo are being represented across various touch points like stores,
advertising and communication along with a new tagline of ‘discount is in
fashion’.
Unveiling the new logo, Bollywood
diva Bipasha Basu said, “I am glad to be associated with the new
journey Promart has embarked upon. Promart gives an opportunity to people to
buy branded clothes all 365 days at great variety and price. It caters to the
aspirational buyers to experience the pleasure of shopping at their convenience
at affordable price points.”
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